What is an EP in music and how to boost its promotion?

Music is a constantly evolving art, and with it, release formats such as albums, singles and EPs. In this article, we will explorewhat is an EP in musicand we will give you the keys to amusic promotioneffective, ideal for artists looking to leave their mark on the industry.

What is an EP?

An EP, orExtended Playis a music format that lies between a single and a full album (LP). Generally, it contains between 3 and 5 songs, giving artists a flexible and inexpensive way to share their work without the pressure of producing a full-length album. This format is perfect for keeping the audience interested, experimenting with new sounds or presenting a cohesive musical concept.

Why is it crucial to promote your EP?

Even the brightest music can go unnoticed without a solid promotion strategy. In the competitive digital ecosystem of platforms like, Apple Music and TikTok, a well-promoted release is what sets a listened-to artist from a forgotten one. The promotion ensures that your EP reaches your target audience and generates the impact it deserves.

Music promotion strategies for your EP

If you are an independent artist, these strategies will help you maximize the reach and impact of your EP:

1. Choose an all-in-one distribution platform.

The first step is to ensure that your EP reaches all major streaming platforms. Distribution tools such asSoundOnare essential, as they allow you to upload your music to, Apple Music, TikTok and more, all from one place. With SoundOn, you keep the100% of the propertyof your music and access marketing tools to maximize your reach.

2. Viralize your music with TikTok

TikTok is a viral inspiration tool.SoundOnTikTok's official music distribution platform makes it easy for your songs to become trendy. Create short videos, collaborate with influencers and use the sounds on your EP to connect with millions of users.

3. Create a campaign on social networks

Design an interactive content strategy for your social networks. Share behind the scenes of the creative process, organize live Q&A sessions and create before launch. Platforms like Instagram, Twitter and Facebook are ideal for building a loyal community around your music.

4. Invest in targeted digital marketing

Use paid ads on Facebook Ads, Instagram Ads or Google Ads to reach audiences you don't know yet. Segment your campaigns by interest, music genre and demographics to ensure your advertising investment reaches potential listeners.

5. Pitching editorial playlists

Thepitchingis to present your music to playlist curators on platforms like. Getting your song included in a popular playlist can multiply your playsly and make you known to a mass audience.

Benefits of releasing an EP

An EP offers multiple advantages for both emerging and established artists:

With

Releaseing an EP is a powerful strategy to consolidate your music career. However, success does not depend only on the quality of your songs, but also on an intelligent and strategic promotion. By using an integral platform such asSoundOnnot only do you ensure the global distribution of your music and you preserve the100% of the propertyIt's time to make your music resound around the world!