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Artist ForumnavigationWhat is an EP and how to promote it?

What is an EP and how to promote it?

What an EP means in music and how to promote it with SoundOn

In the music world, an EP is a staple for artists looking to expand their presence and connect with their audience. EP stands for 'Extended Play', and is a format shorter than an album but longer than a single. It generally includes four to six songs, allowing musicians to exhibit their style, explore themes and experiment with new sounds.

Artista promocionando su EP en plataformas digitales

Why release an EP?

An EP is an excellent tool for emerging artists who want to generate interest without the investment of time and resources required for a full album. It is more accessible and can be used to test new ideas or measure audience response before committing to a larger project.

Plus, an EP is perfect for keeping fans hooked between bigger releases, offering fresh content and allowing the artist's relevance in the competitive music market.

The importance of music promotion for your EP

Music promotion is key to keeping your release from going unnoticed. Without a proper distribution and marketing strategy, even the most creative work can get lost in the noise. This is where an all-in-one platform like SoundOn becomes indispensable.

SoundOn not only takes your music to major platforms such as and Apple Music, but also allows you to retain 100% ownership of your music and access advanced marketing tools to connect with new fans and maximize your reach.

Steps to a successful promotion with SoundOn

To ensure your EP gets the impact it deserves, follow these key steps:

  • Define your audience:Research who your ideal listeners are and on what platforms they spend their time.
  • Create a launch calendar:Plan every stage, from teasers and the pre-save campaign to the official launch day.
  • Take advantage of social networks:Use platforms such as TikTok and Instagram to promote your music creatively and generate expectation.
  • Collaborates with other creators:Work with influencers and other artists who share your musical style to authentically broaden your reach.
  • Distributes and promotes with SoundOn:Upload your EP to SoundOn to ensure its reach to all major platforms, including priority access to TikTok, and use its marketing tools to maximize your visibility.
  • EP vs. Album: What is the key difference?

    It is important to understand how an EP differs from an album. While an album usually contains more than seven songs and represents a longer conceptual project, an EP is shorter and more direct. This makes it an attractive and manageable option for artists who are defining their sound or want to maintain a steady flow of releases.

    Maximize your reach with SoundOn digital promotion

    Digital promotion is the engine of any successful release. With SoundOn, this process is simplified. The platform not only ensures global distribution, but also gives you exclusive access to TikTok trends and editing tools like CapCut. This allows you to create viral content and connect directly to the TikTok community, amplifying the impact of your EP in a way that other platforms cannot match.

    With

    Releaseing an EP is an ambitious step in your career, and its success depends on a solid promotion strategy. By partnering with SoundOn, you are not only choosing a distributor, but a strategic ally for your growth. With music marketing tools designed for artists like you and the opportunity to retain 100% ownership of your music, you have everything you need to make your EP resonate with a global audience.

    Are you ready to take your music to the next level?Register for SoundOnand turns your artistic vision into a success.

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