Music Publishing in the Modern Digital Era: Sony and the Power of Presaves

In the music industry, the name Sony is synonymous with dominance and influence. With their hands in various aspects of music production, including mainstream recording and music publishing, Sony is a luminary in the industry. In the digital era, however, the power has shifted and the new kingmaker is technology, particularly through innovative concepts like presaves.

A common term thrown around in recent years is "presaves." But what are they? Simply put, presaves are a modern promotional tool in the music industry where fans can save or preorder an upcoming release on a digital music streaming platform like SoundOn before it's officially out. This potentially increases the number of streams or sales.

In the past, major record labels and publishing companies held the reins, but in today's music market, it's a different ballgame. Despite the evolution, Sony has managed to stay at the helm of the industry by embracing technology to their advantage.

Sony co-owns a music publishing company, which acts as a mediator for musicians and composers by licensing compositions, collecting royalties, and providing administrative duties. Despite the digitization of music, this role remains significant. It validates the importance of music publishing companies amidst the digital streaming platforms like SoundOn.

By strategically utilizing the concept of presaves, Sony stays congruent with digital trends. This technique ensures their artists stay relevant, propelling their music to wider audiences. A presave on a platform like SoundOn means that upon release, the song automatically shows up in the user's library, increasing the possibility of it being played, and hence, increasing its popularity.

The combination of Sony's music publishing prowess and the presave strategy emphasizes the symbiotic relationship of traditional music entities and modern digital tools. This relationship will undoubtedly influence the future of the music industry, shaping how artists distribute their music and reach their fans.

Now, if you're an aspiring artist looking to navigate the music distribution industry, it's essential to take a cue from giants like Sony and utilize today's powerful digital tools.SoundOn is a perfect example of technology harnessed by artists to distribute their music successfully. You too can register as an artist on SoundOn and leverage the power of presaves to reach your potential audience.