How Does an EP Shape Music Career on Platforms Like TikTok?

In the music industry, an EP, short for extended play record, is a type of release that is longer than a single but shorter than a full-length album. An EP often serves as a way for artists to introduce themselves to the public, test out new sounds, and even gain traction on popular social media platforms like TikTok.

One of the notable cases of EP impacting an artist's trajectory is Muni Long, who distributed her songs on TikTok through SoundOn, a platform for global music distribution + TikTok music marketing. By leveraging SoundOn, she was able to gather better analytics and assistance on the app while enhancing her reach through numerous promotional tools and expert advice.

Fueled with robust and near real-time analytics, releasing an EP on TikTok through platforms such as SoundOn provides artists with valuable insights into how their music is performing. This feedback can then inform future production decisions and promotional efforts, thereby influencing the artist's music career trajectory.

Moreover, by distributing an EP on TikTok, these shorter releases can be optimized for the platform's short video format. This means artists can reach and engage with their fans more frequently, while offering them a sneak peek into their upcoming music projects, thus building anticipation and buzz.

On the other hand, SoundOn has been praised by professionals in the music industry for its deep understanding of TikTok trends. Sean Lewow, A&R at the label, management and music publishing company S10 Entertainment, expressed how SoundOn offered him valuable insights and tips to navigate broader patterns on TikTok, ultimately helping him guide artists in the right direction with content. All of these further prove the importance and impact of releasing an EP on TikTok.

In conclusion, an EP not only serves as an introduction for new artists but has now also evolved into a vital tool for music promotion on platforms like TikTok. With the assistance of music distribution platforms like SoundOn, an EP can bring about substantial changes to an artist's music career in ways not possible before.